I’m the initiator of a blog called Beta List ( www.betali.st ) which is geared towards early-adopters and lists startups that are currently in private beta or have a ‘beta mailing list’.
I only started the blog a couple of weeks ago, but it’s already gaining a lot of traffic (mainly due to coverage by TechCrunch), so I learned a few things already:
- Build a ‘coming soon’ page where you give a sneak peek of your product. If you can’t give anything away yet, just make it sound mysterious and people will still be interested (but you will probably attract a lot of irrelevant users as well)
- Have people sign up for a newsletter or ‘beta list’ so you can send them an email as soon as you need testers.
- Make sure your landing page looks professional. If you don’t have a designer in your team, be sure to hire one (search Quora for ways to do this) and have him/her design the page. I know for a fact a great-looking page attracts much(!) more people than a regular or bad looking one.
- Contact blogs such as mine and announce your landing page.
- Make your page spreadable (Twitter and Facebook buttons)
- Actively engage your Twitter audience if you have one.
Let me know if you have any specific questions.
- How is Instagram being used by brands?
- How should your resume, LinkedIn, and website all differ in content?
- Do social network profiles matter anymore? Why or why not?
- What are the most underutilized social PR tools for PR pros?
- Quel est le meilleur moment pour publier sur les médias sociaux pour un auditoire maximal?