Are there people who specialize in building community around early adopters?

I’m the initiator of a blog called Beta List ( www.betali.st ) which is geared towards early-adopters and lists startups that are currently in private beta or have a ‘beta mailing list’.

I only started the blog a couple of weeks ago, but it’s already gaining a lot of traffic (mainly due to coverage by TechCrunch), so I learned a few things already:

  • Build a ‘coming soon’ page where you give a sneak peek of your product. If you can’t give anything away yet, just make it sound mysterious and people will still be interested (but you will probably attract a lot of irrelevant users as well)
  • Have people sign up for a newsletter or ‘beta list’ so you can send them an email as soon as you need testers.
  • Make sure your landing page looks professional. If you don’t have a designer in your team, be sure to hire one (search Quora for ways to do this) and have him/her design the page. I know for a fact a great-looking page attracts much(!) more people than a regular or bad looking one.
  • Contact blogs such as mine and announce your landing page.
  • Make your page spreadable (Twitter and Facebook buttons)
  • Actively engage your Twitter audience if you have one.

Let me know if you have any specific questions.

I’d check with http://ca.linkedin.com/in/markor… if you are looking for “influencers.” Community is best when organic however.